How Effective Are Promotional Products?

Firstly, promotional products or in slang terms, schwag, can be considered any product that has been imprinted with a company logo, company name or company motto that is then given away at trade shows, at conferences, or merely as employee or company incentives/giveaways. Giving away these promotional items is a way for companies to promote and advertise their brand, image and products.

Promotional products, unlike flyers and brochures, are meant to be useful to the consumer and something that will not end up in the next trash can that is spotted. The main goal of a of using this type of advertising is staying power! If a consumer retains these items for daily use, they are then constantly reminded of the company, as are those around them.

The research is in! Promotional items are an effective way to create consumer knowledge of your brand/company and a great way to generate traffic to your website or business establishment! A late 2009, two-part study by Promotional Products Association International (PPAI), found that, out of over 1,000 participants who were surveyed:

– 94% could recall receiving a promotional item in the last two years

– 89% were able to actually recall the company name that was imprinted on the item

– 76.2% were able to recall the specific product, the advertiser and the message!

– 83% said they enjoyed receiving this type of merchandise

– 48% would like to receive more

– 38% feel that promotional products serve as a constant reminder of the advertiser

Is there really staying power though? The PPAI study also found that of the consumers surveyed:

-91% had at least one promotional item in their kitchen

-74% had at least one promotional item in their work area

-55% had at least on promotional item in their bedroom closet/storage space

Bottom line, the first part of this survey found that consumers “like promotional products, keep promotional products and want more promotional products.”

The second part of the PPAI study asked end buyers to evaluate different mainstream advertising media outlets including; print, online, television and promotional products, just to name a few. The findings:

– Promotional merchandise ranked as their top advertising choice

– 72% of end buyers use promotional products sometimes, often or always (7 out of 10)

Why? Each media outlet was evaluated based on 8 different attributes and promotional products ranked number one in the following areas:

– Ability to achieve long-term memorability

– Said to have the flexibility to fit within different budgets

– Able to bond audience to advertiser in order to promote repeat business

– Audience friendly

– Ability to generate traffic

With these findings it is easy to see that promotional products are becoming a popular advertising choice. A quick browse on the internet yields thousands of different product choices. The main question now becomes not whether or not to use promotional products but which ones to choose.

Simply adding your company name or logo to a product without any thought is no longer the answer. With so many choices to choose from companies are now able to be more creative and have their promotional product line reflect and enhance company marketing goals and also promote their brand.

A Few Tips To Keep In Mind When Choosing Promotional Merchandise:

– Relevant and Useful (products do not always have to be related to the products or services that you offer. It is often more important to find a product that your target market would find useful or interesting)

– Keep your budget in mind (important when thinking about relevance and usefulness, if you go too cheap the product may be thrown away or company image could be hindered.)

– Scope (try to find a product that can reach a lot of people all while keeping the other tips in mind; going too expensive on products could yield fewer products and reaching less people)

– Find something that allows you to give as much information about your company as possible (a plain logo on a chip clip for example sometimes gives too little information)

– Find something that stands out! (Eye-catching products are key! Not only does the owner of your promotional product notice it but so will others who are around it! Do try to reflect your brand image as well though, if your company is not all about what’s funky and retro then find something that is more sophisticated and sharp)

Where To Present Your Promotional Merchandise:

– Trade shows (make your company stand out against the rest!)

– Promotional Giveaways (Either by inviting people to your business location or by doing a direct mail campaign)

– Employee incentives (Your employees can be great advertisers just by owning your promotional products and showing other people)

The return on investment from your promotional campaign will be strong. Your potential consumers will now be able to find out more about your company and discover the products and services you offer. Let your company be known to the world!

For more information on the PPAI study please visit http://www.ppai.org.

Promotional Products for Smaller Business

In the current economic climate it is important for businesses to find new and exciting ways to save money. Marketing firms no longer have the spending power to launch high profile television or radio campaigns and so they must think of different methods through which they can market their company, products and services.

There are lots of tools a marketer has at their disposal, but one fantastic way to market a business is to use promotional products and gifts. Investing in worthwhile products and gifts is a great way to raise the profile of a product or service without spending huge amounts of an already limited budget. They can be given away at almost any corporate event from exhibitions to presentations and are always welcome. Their inexpensiveness is obviously an important aspect of their popularity, but they also have the ability to make a big impact on the intended audience.

Promotional Specialists

Promotional products do not need to be designed in-house. They can be designed, created, and produced by a promotional specialist that has experience in making quality promotional products. This not only saves time, but it saves man power, which saves on costs too. Specialists in this area can be contacted and given some basic information about the event that you wish to promote at and the product or service you want to promote. Your specialist will then take this information away and create a marketing strategy for you, complete with customized promotional merchandise. The inventive ideas that a promotional specialist can develop is invaluable to a small company with restricted finances.

Promotional merchandise

Promotional merchandise can incorporate any item that has been given away with the purpose of promoting a brand or image or new product or service. The item will probably carry a logo or image that is associated with the company, together with contact details. The information will not be too detailed or complex but will convey a message that the person who receives the gift will take away and remember. The item will probably be loosely associated with what is being promoted too.

Promotional merchandise for larger companies

Merchandise such as this is not exclusive to small companies. Large companies around the world give away promotional products to their target audiences because they are proven to work and to raise awareness. Using products as promotional tools is not a recent idea either. It is true to say that promotional products have been used by marketers for over 50 years and with great successes.

It is a common misconception though, that promotional merchandise must be cheap. There are companies at the higher end of the spectrum that will give away anything up to a car to promote their products just as fashion designers will give away their clothes.

The purpose and intention of creating promotional merchandise is simple; it is to raise awareness and generate business. If your product is seen to do this then your marketing strategy has worked. Quality products that clearly display your brand or logo will work best so thinking through what product you will give away will pay dividends.