How Promotional Products Can Help Boost Sales

Promotional products are an ingenious way to promote a brand, boost business, and increase market share, customer trust and employee satisfaction. The best and rightly selected promotional product has a greater impact on the customers when compared to other modes of advertisements through television and print media.
Promotional products have various crucial roles in boosting sales of your business.

• Increases ROI
• Sales Promotion
• Customer acquisition
• Customer retention
• Customer Satisfaction
• Gains customer Loyalty
• Increasing Brand Awareness

Increases Return on Investment

The cost of advertisements in TV and newspapers are much large compared to promotional product marketing. Moreover, promotional items bring about higher CPI (Cost per Impression) when compared to other media advertisements. Promotional products are the only inexpensive yet effective means that generates better ROI. Higher ROI is achieved through less money, repeated exposure, new customers, and repeated purchase.

Customer Acquisition and retention

In a competitive scenario, to stay ahead of all other competitors, it is important to build up a brand opinion, trust, and persuade customers to choose our products over others. While using such items, the customers see or use them repeatedly and refer others to use the brand for the sake of mere usability. As per PPAI 2009, 60% of customers used the promotional items several times. 7.6% of them made others to use the product and 4.4% of them gave the products to others. This process brings in new customers. This way of repeated impression eventually increases sales.

Customer satisfaction

The main advantages of products over advertisements through newspapers and magazines are that they are only one way. The customer is not benefited materialistically in other media advertisements. This satisfies the customers in terms of materialistic possession.

Customer Loyalty

A high quality promotional product with a great visibility, usage, and durability reminds the brand or the product well ahead of all other medium. These type of products also help recall the message sent through them. The usefulness of the product grows to become a long-term remainder of the product. Promotional products increase:

• Advertisement’s honesty
• Concept towards the product or brand
• Attitude towards the sales product or brand
• Objective to purchase
• Recommendation to try or purchase the brand or product

Brand Awareness

According to the Promotional Products Association International (PPAI), out of the customers who received promotional products, about 76% of them could recollect the name of the brand or the product even after several years. This higher recognition of the brand is achieved only in case of these products. This statistic clearly states that promotional items are the best cost effective means of increasing sales and brand awareness.

Sales Promotion

Brand recognition, loyalty and trust, attraction, repeat purchase, new customers, and ultimately, increased traffic in business boosts the sales of your products. To make a customer purchase a item and then make repeat purchases is more achievable using promotional items. About 20.9% of people purchase a product after using the promotional items, whereas only 13.4%, 7.1%, and 4.6% of people purchased the product after viewing advertisements in print media, TV and online advertisements respectively. In fact, according to the PPAI, about 84% of the people believe that promotional items are very effective in boosting sales.

The Growing Scope of Wholesale Promotional Products

Marketing is an important part of the corporate sector operating from any part of the world. The successful marketing strategies hold the key factors as far as promotion of the company and its products are concerned. These marketing strategies are tailored according to the products and services of the company. Every company hires especially skilled marketing experts who are responsible for devising and developing innovative and successful advertisements. In the changing scenario of the good and effective marketing strategies, the importance of wholesale promotional products is increasing at a fast rate. Most of these products are available with all the leading producers of wholesale promotional products.

The basic function of these products is to carry the name and logo of the promoting companies. These companies sign a memorandum of understanding with the makers of these products. As per this understanding, the manufacturers print or encrypt the name and logo of the promoting company and then these products are made available to the distributors and retailers of the company. Ultimately, these products are supplied to the buyers of certain products without charging any extra money from them. These products are extremely useful and have a great significance in the daily life of the buyers.

The most common wholesale products include caps, T-shirts, cups, plates, Table coasters, calendars, bags, bottles, key rings and chains, bottle openers, and various home appliances. You can easily understand the Importance and presence of these wholesale promotional products in your daily life. If you look around yourself for a whole day, you can find many people using various types of promotional products around you. The quality of these products is certainly very good as the promoting companies do not make any compromise upon the quality of these products. They are directly related with the reputation of the respective companies.

The manufactures of these products pay a lot of attention towards the promotional value of these products. They also offer customized and personalized wholesale promotional products. They maintain very good infrastructure of printing or encrypting the names, logos and messages of the promoting companies. The colorful printing is presently replaced by silk printing, pad printing, and embroidery. With the help of these latest methods of preparation of these wholesale promotional products has become easier as well as cheaper. The promoting companies are not required to spend a lot of money to get their customized promotional products.

Business Promotional Products That Won’t Break the Bank

One of the most inaccurate, not to say bizarre, myths about promotional merchandise is the strange belief that they must be expensive. It’d be pretty difficult to get much further from the truth. The fact is that promotional products need to be priced well, to be effective.They have to be cost-effective, viable options for promotion.

All aspects of promotional advertising, including the ideas and the materials needed to bring them about, are structured into professional marketing plans. A good promotion is fully costed before it starts. The real key to success is a good supplier who can work with your budget and understands the needs of your promotion.

Corporate items

Corporate promotional items are one of the best illustrations of the economics of promotional products as corporate budgets are very cost sensitive. A corporate budget is costed to the dollar, and included in the financial system and audit trail. Corporate promotions demand cost effectiveness, because big budgets need to achieve results.

There are potential overheads, too. Merchandising, storage, and warehousing are all possible major costs to the promotional budget. Top suppliers actually provide warehousing for promotional products and other savings across the board, which greatly improves the position for budget purposes.

Business items

For small to middle businesses, costs and overheads of promotions are potentially serious issues. The related budgets are smaller and have to be viable. Promotions are a critical part of expanding any business, and the items used need to have a high impact at workable costs.

The solution is targeted promotional products on a reliable upfront cost basis, with a defined dollar value. Suppliers can provide sufficient quantities of products at low prices, ensuring the budget is stable.

Brand promotions

The professional approach to promotional products for brands is a good illustration of budget control. Marketers, who are if anything more cost, quality and value conscious than their clients, need to pin down the dollar values of brand promotions well in advance and get those costs approved.

In this case, cost-effectiveness is achieved by consultation with suppliers. This is a very efficient way of dealing with all aspects of promotion costs, special needs for merchandise, and other potentially expensive issues. Suppliers can provide a fully costed package for all the promotional items and related services.

Event promotions

If you’ve seen all the very conspicuous high profile promotional items for major events like sports events, the main products are usually budgeted the year before they happen. Budget blowouts are definitely not an option.

The solution is a fully costed run of promotional products for the event. Costing is arranged through consultation, and there are no grey areas on the budget. The promoter will have a dollar figure to work with, and a defined quantity of products for the event.

Whatever industry you’re in, talk to a supplier of promotional merchandise. You’ll get hard facts, solid dollar figures, meaningful advice and options if you need them.