The Power of Using QR Codes With Promotional Products

Looking for the perfect way to market your business using QR codes? Look no further than promotional products! Read on to learn how to pair QR codes with promotional products to spread your message like wildfire.

So, what are QR codes? A “Quick Response” code, is a unique matrix bar code that can be read using your smart phone. The information encoded can be text (like contact information), or it can take you to a specific website- actually there isn’t much you can’t wrap up into a QR code. With smart phones becoming the norm, QR codes are a very powerful way to market your business. Anyone with a smart phone can download an application and scan a code. QR codes are found on posters, buses, magazines, signs, business cards, promotional products- just about anywhere that advertising takes place. There are a number of websites you can go to and generate your own code for free.

Now, we’re going to talk specifically about using QR codes on promotional products to spread your message. Promotional products, sometimes called promo products, advertising specialties, or ad specialties, are items imprinted with your logo and/or company information. Imprinted pens, mugs, calendars, and t-shirts are just a few examples of promotional products.

The biggest advantage of using promotional products as opposed to other forms of advertising media, is that with promotional products, you can easily target the specific audience that you want to market your company to. Whether you distribute advertising specialties through direct mail campaigns, trade shows, cold calling, or however you choose to do it, you are getting your message to the target demographic that is most likely to be interested in your product or service.

Having said that, it only makes sense to print your QR code on the promotional products you distribute to customers and prospects. Since some advertising specialties have a small imprint area, QR codes are a great way to put your entire message onto that small print area. The recipient can simply scan the code with their smart phone and be given whatever information you choose, or be taken to a particular website. Share your weekly specials with your customers, or take them to a website where they can learn more about your company. The possibilities are endless.

Another benefit of printing QR codes on promotional products is that promotional products are useful and the recipient is much more likely to keep them around for awhile. Using your QR code with print advertising isn’t as effective, because a large percentage of people who receive this type of advertisement simply throw it in the trash. Sure, some of them might scan your code before tossing the paper in the trash, but after that it’s over and done with.

Why not print your code on something like a key tag, travel mug, magnet, calendar, or something that people will keep around and look at, or at least have access to, every single day? That way, your message will get seen time and time again. Do you have a website where you update information on a weekly or monthly basis (such as monthly specials or coupons)? Give your clients and prospects a useful promotional product with your QR code, and then they can have access to these updates.

QR codes, paired with the right promotional products, can result in a successful viral marketing campaign. Viral marketing is the result of a really unique, innovative, or funny advertisement that, due to its ability to stand out as exceptionally noteworthy, these advertisements spread like wildfire by word of mouth, sometimes to millions of people, exposing your brand and/or message to a huge number of prospects.

Several YouTube videos have recently become successful viral marketing campaigns. The same thing can be done with imprinted t-shirts, caps, bags, and other custom printed items with a large advertising area. Come up with an innovative idea and print it on a shirt with a QR code. If your advertisement is noteworthy and innovative enough, people are going to stop the person wearing the shirt and ask to scan the code.

The results of several recent advertising studies have shown that promotional products provide the best advertising impact for your dollar compared to virtually any other form of advertising. It is also becoming increasingly clear that QR codes are a powerful way to get your message out there, and that they’re here to stay. So why not pair these two powerful advertising methods together to get maximum results? It’s a no-brainer.

Super Promotional Products – The Multiplier Effect

Many products today whether they be promotional or otherwise are very ordinary, run of the mill, and plain average in terms of both their benefits and overall performance. But then there are those special ones that continue to rise above the rest and consistently outperform all of the other competitors. These products are what some in our pop culture would call: the super stars. Well the same is true to some extent with promotional products. Yes, this may come as news to some but all promotional products are not created equal. In fact, there are some promotional products that have super star attributes that simply blow the rest away. These super promotional products are not all in the same category but the main attribute that they all have is what I call the ” multiplier effect”.

Well you ask what the heck is the multiplier effect? Simply put it is the ability of that promotional product to keep on promoting to keep on giving off advertising impressions to more people than just the recipient. No matter what your promotion is you should first consider these super promotional products before all others. Why? Because these are the most powerful promoters out there. These products not only are promoting directly to the recipient ,your customers, but as an added kick they actually become unknowingly enlisted soldiers in your promotional army carrying the message of your brand to others. Imagine not only are you promoting your brand to your customers but they are actually helping you promote the brand as well.

Now an average promotional product can’t possibly hope to accomplish this. Most promotional products are either consumed like food products or are simply designed to promote to the recipient and have no affect beyond that. That is not to say that those products do not have an important purpose and can be a valuable tool in promoting your business. But before you settle for a one dimensional marketing tool you should first explore whether it is possible to use a super promotional product for your promotion. Because, when it comes to the best bang for the marketing buck the super promotional products has no equal.

Well enough with the generalities Marc, what are these marvels of marketing you call super promotional products? Actually many of them will be familiar to you but their residual powers to keep promoting are often undervalued and underrated in promotions because the company promoting their brand does not have an understanding of the multiplier effect and how it can super charge a promotion. For example, I was working with a new client a while back who happened to have a great opportunity to promote his brand at a major university’s sporting event. He had to, however, stay within certain parameters set up by the university. Two of these limitations set up by the school were that the promotional product that my client gave out at the games could not be something hard and they were not allowed to use the schools logo.

My client was leaning towards some kind of stress ball until I presented him with a custom made we are #1 foam hand mitt that I am sure that most people have seen at college football games. With the quantities he needed we were able to get the foam material that the mitt was made of customized in the university’s colors. So what we created was a super promotional product. Why? Because the thirty thousand fans that the mitts were given to had the schools name along with my clients logo on it and they held them up for the other 50,000 fans to see every time their team made a good play. My client not only was able to join his brand with that of the university’s in a joint marketing venture but had also enlisted an army of fans waving his logo to show the other thousand of fans his brand as well. Moreover many of the fans kept the we are # 1 mitts and brought them to other games only to show more people my clients brand and so the beat goes on and on. Now that is an example of a super promotional product.

But there are many examples of these super promotional products with the multiplier effect. Being aware of this marketing concept is the key. For example, why give out pens at a trade show when you can give out tote bags with your company’s logo and have all the recipients walk around the trade show promoting your brand and driving traffic to your booth location. As I wrote in one of my previous articles about promotional product desk accessory items, many of them are super promotional products as they sit on your clients desk often viewed by important people visiting that individual in their office. Perhaps an important supplier to that company will see the promotional product gift with your logo on it on your clients desk.

It might cause them to notice your company’s logo and introduce or elevate your brand in the mind of the viewer. The promotional apparel products like t-shirts and hats are some of the more obvious and popular super promotional products because they enlist the recipients who wear them to promote that company’s brand. But there are many other examples of super promotional products to choose from that will work for you and your company’s promotion. The main thing is to be aware that you want one of these super stars for your next promotion and ask a creative professional promotional product supplier to find the one that will give it that big “multiplier effect”.

4 Reasons Why Recycled Promotional Products Create Repeated Exposure

Promoting your company with recycled promotional products is one of the best ways to impact your bottom line without compromising your core values.

Consider this: In the not too distant future, more and more start-ups will be introducing iPhone apps that deliver environmental ratings and information on thousands of everyday products. This information will also be attached to items in your local grocery store. Undoubtedly, consumer’s purchasing decisions will be influenced on a multitude of levels – and those brands that weren’t prepared will be forced to play catch up.

Since our business decisions have global consequences, it makes sense to take the time to understand how recycled promotional products can start benefiting your company right now.

Q: What are the benefits of putting my company logo on a recycled promotional items?

A: First and foremost, if the item is made from virgin material the amount of energy it takes to produce it is magnified many times versus those made from recyclable material. From recycled glass to aluminum, the amount of energy and water saved – not to mention CO2 emissions cut – is substantially higher. More and more consumers are buying products from companies that exhibit environmentally conscious decisions. Slowly switching from petroleum-based promotional products to recycled promotional products is a good first step for any company to take.

Q: What are some sticking points associated with environmentally friendly promotional items?

A: You just came across a photo of your favorite celebrity shopping with a recycled plastic tote bag, and you think to yourself, ‘If she is doing it, why not me?’ It is true that the overall quality of the material can become compromised during the recycling process. Chances are it isn’t as durable as its petroleum-based opposite and won’t be able to be recycled again. It is important to know if that recycled tote bag can be repurposed into something else just in case the question arises.

Q: How will green promotional items help my brand grow in a responsible manner?

A: Perception is nine-tenths of the law. How your customers perceive your brand can make or break your bottom line. If a passerby comes across your logo for the first time and it is attached to a recycled promotional product such as a bag or pen, chances are you will be looked at in a favorable manner. Prioritize with high impressionable items.

Q: Should I tie in an incentive-based sales strategy with recycled promotional products?

A: Yes. Linking a recycled promotional item with your target product will benefit your company in two ways. First, you can sell more of your higher priced items or services if you offer a desirable recycled promotional item as an incentive. Second, since the item bears everyday utility your customer will be a walking billboard, showcasing your company logo to the marketplace. With respects to price points, recycled promotional items are comparable to standard promotional products.

Choosing to promote your company with green promotional items will reinforce your brand’s message in an environmentally responsible manner. The question is not whether you can afford to, but if you can afford not to.